If your like most people who enjoy the hell out of anything DR. DRE puts his efforts into, then you’ll probably get a 808 kick out of his latest endorsement collaboration with POC. While your waiting for the infamous DETOX album to drop Dr. Dre has found a way to put his ear-for-detail in everything your listen to, or should listen to. One of POC’s skate/snow helmet the RECEPTOR BUG has been blessed with Beats by Dre in a clever little device that will allow you to control music and smart phone technology discretely wired from the helmet. So that means while you’re snowboarding downhill, whizzingpast gigantic pine trees  and skating thru traffic at break-neck speeds, you can completely zone out while you hear the crescendo of more cowbell in your skull just before the inevitable. #swerve


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